iliad always tells the truth. And the truth is that every day, every 15 seconds, a woman is beaten. We knew that on the international day for the elimination of violence against women, the mainstream media would talk about the problem, but young people don’t pay attention to traditional media. That’s why we organized a digital activation on Instagram: the place we were sure we would find them.

We used Instagram Stories to help young people understand the real amount of women affected by this issue.

In collaboration with an association that supports women victims of violence, on November 25, on iliad’s Instagram channel, every 15 seconds for 24 hours, we posted the true story of a victim of violence. People immediately began to share the stories on their own channels generating 1.8 million impressions and 1.4 million organic reach. But the most important result was that a woman, commenting on one of the posted stories, asked for help via direct message, allowing the team to immediately connect her with "se non ora quando" to provide her with the support she needed.