On January 8th, 2020, Prince Harry and Meghan announced their exit from the Royal Family, stating that they wanted to "become independent" and move to Canada. The news quickly spread around the world, giving rise to a new term: "Megxit".

IKEA is the queen of change; it has always welcomed change in home life, even the most unexpected kinds - including moving. So, who better than IKEA to understand the royal couple's decision and support it? For this reason, on the same day as Harry and Meghan's announcement, we launched a special Instant Social Post: advice rather than an ad, which soon became one of the most quoted and relevant posts on one of the world’s most discussed trending topics.