iliad launched a new commercial based on the concept "Truth makes you grow". In the ad, we see the protagonists suddenly turn old immediately after discovering the truth.

To increase media buzz around the launch of the new commercial, we decided to involve journalists and influencers by sending them a special kit: the Oplà-kit.

Inside, there are two essential items for a true Italian elder: a deck of Briscola cards, a ball of yarn with a crochet hook, and of course a QR code linking to the new commercial.

The cards were a special edition illustrated by the artist Luca D’urbino.