In Italy, every year, there is a famous fair called “Artigiano in Fiera” where craftsmen and food artisans sell their local products. But the truth is, italian people visit mainly for the free samples that the food artisans give away.

iliad had a presence at the “Artigiano in Fiera” fair and needed to distribute flyers. But let’s be honest: no one is really interested in boring flyers.

So how could we make flyers as attractive as those totally free food-samples? With the first flyer that you can also eat.